Market Intelligence

The strength of Europa’s research team allows us to provide a unique service designed to give you a complete overview of your market and an extensive review of your competitors. This is not something you will get from an analyst. As part of a research assignment (subject to existing client confidentiality) we can focus our research on one key target: or any number of competitors.

Some of the information included in a typical market intelligence report:

• Company structure and hierarchy,  including job titles and grading
• Numbers of people in each team
• Is the business split by region/service offering/vertical?
• Market sector and asset class focus
• Responsibilities of each individual
• Targets (quotas)
• Packages including basic, stock and benefits
• Top performers, including earnings
• Break-down of bonuses and commissions - how, when, and on what are they paid?
• Who is doing the business?
• Who is delivering the business?
• Client and prospect base
• Tenure, background and motivations of key people
• Which of those individuals is potentially open to a move?
• Sales/delivery life cycle
• Behind-the-scenes company review – rumours, level of morale etc.